The Urban Cruiser is classified as a city car, so I researched the car, its advantages and disadvantages, and people’s interest in it in different countries.
I also researched the target groups.
I conceptualized the idea from the beginning of the creative direction until I finally came up with art direction for the campaign, creating the campaign slogan and its designs both online and offline.
master visual
Awareness visuals
Call to action visuals
social media
THE END
